(Barrigada, GUAM) -- November 10, 2011 – Pacific X-Treme Combat today signed 2012 co-presenters Miller Lite and Docomo Pacific on the heels of a hugely successful PXC 27 that was held on October 29 at the University of Guam Field House.
“We are extremely excited to have both DoCoMo Pacific and Miller Lite’s continued support as co-presenters for PXC”, said EJ Calvo, CEO/Promoter for Pacific X-Treme Combat. He went on to say, “The companies recognize the rapid growth of the mixed martial arts sport (MMA) and the appeal it has to a loyal, local demographic.”
Pacific X-Treme Combat was launched in 2004 on Guam by Tropical Productions and Pacific Telestations, Inc. PXC has successfully developed and managed over 50 professional and amateur MMA events during this time. Recently PXC has successfully expanded its reach into the Philippines.
PXC’s mission is to be the premier MMA Event company in the Pacific Region through the development of local and regional athletes and the promotion of athleticism and sportsmanship in world class settings.
Tom Valderamma, Chief Commercial Officer for DoCoMo Pacific indicates that PXC provides a great platform for branding and promotional marketing activities. “We’ve carefully watched the rise of PXC on Guam and throughout the region. Being a regional company ourselves, we need to connect with our target markets in a relevant and meaningful ways. Our association with PXC provides us with opportunities to communicate DoCoMo Pacific brand values along with extensive technology and retail offers which drive our business. Plus it’s a lot of fun to be a sponsor of such a dynamic and growing sport.”
James Castro, Marketing Director for Miller Lite is extremely proud of its association with PXC for years. “Presenting an exciting entertainment option for the people of Guam with the thrilling sport of MMA is the perfect vehicle for the Miller Lite brand and PXC provides a fully integrated marketing program for sponsors to take advantage of. From mass media to on-line and on site marketing opportunities, the value of sponsorship are limitless”, says Castro.
2012 PXC Contract Signing with Docomo Pacific and Miller Lite. Pictured (L-R): Eli Monge (PXC VP/Match-Maker ), James Castro (Miller Lite Marketing Director), Jay Shedd (Docomo Pacific CEO/President), Tom Valderamma (Chief Commercial Officer), and EJ Calvo (PXC CEO/Promoter).